Michael T. Bradley - Sr. UX Design Portfolio

Macy's Design Challenge

Karen is a fashionable shopper who keeps up on celebrity trends. She likes to stay in the know and appreciates concierge services to personally find what she's looking for. Karen is inspired by celebrity trend-setters and though may not be as thrifty as other shoppers, she does appreciate true value for her money.

Kim Kardashian is one of Karens fashion idols and keeps up with her photoshoots and celebrity appearances.

Key design solutions:

Personally engaging experience - Karen likes Kim Kardashian.
Easy to find Karens celebrity styles by curating results with AI.
Quicky purchace items with 'quickpay' feature.
Returning customer - celebrity trends come and go. Karen will be back to see who's wearing what where.

Simple experience flow

Home page with Trending Alert CTA

Trending Alert with menu open

Vogue India Kim Kardashian photoshoot

Selected search results page matching Kim's photo

Quickpay modal

Quickpay modal success

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Hello.

Macy's Design Challenge